When Gold turns silver
Bob Gold & Associates celebrates a quarter century of communications excellence
For 25 years Bob Gold & Associates (BG&A), the internationally recognized, data-driven public relations and marketing agency, has been helping launch and grow nearly 250 clients ranging from hi-tech startups and associations to Fortune 500 companies.
A co-founder of WIN PR Group, a global network of partner hi-tech PR firms that offers local services to international clients, Bob Gold & Associates has partnered frequently with Whiteoaks International on numerous client project and retainer engagements. Our agency has also worked with nearly all WIN partners and many affiliates on a variety of cost saving – boots-on-the ground activities. These projects have ranged from coordinating international media tours, gaining significant coverage for company news, coordinating executive local interviews or working with one another to manage trade shows, so our staff doesn’t have to incur international travel expenses.
Since its founding in 1997, Bob Gold & Associates has established itself as a premier communications agency for leading hardware and software tech companies alike, expanding far beyond its roots in cable TV to encompass industries including media and entertainment, streaming, IoT, AdTech, enterprise software, blockchain and communication service providers.
“Whether clients are on the upswing or are in trouble, we have stepped up and helped shape their message and meaning to their community,” said President and Founder, Bob Gold. “For a quarter century, we always put our clients’ interests first. Honesty is so rare today. We pride ourselves on pushing back, and not being ‘yes folks.’ It is the only way to ensure their company, brand and reputation meet the future head on.”
Bob Gold & Associates stays relevant to propel its clients’ businesses forward, providing creative solutions and highly tailored communications programs that deliver meaningful results. This not only includes offering new and much-needed services, but also creative services to support rebranding efforts and introduce disruptive technologies.
Current clients include next generation smart home services, NFTs for the metaverse, AI-powered energy management, lab-made cheese, social justice campaigns, streaming channels, and highly touted individual shows.
The company’s proprietary BG&A Insight™ is a unique, data-driven approach to PR and brand management that has helped the firm meet every client’s unique needs by implementing proactive and personalized PR campaigns tackling all five pillars offered in the program.
Bob Gold & Associates has received numerous accolades and awards. Most recently, the firm was recognized by Forbes as one of America’s Best PR Agencies for 2021. The agency was also recognized as a top place to work by Cablefax Magazine in 2019. That same year, Bob Gold was named Communications Professional of the Year by the Los Angeles Chapter of the Public Relations Society of America. Gold was inducted into the Cable TV Pioneers in 2007.